EPIC PPC SERVICES

FOR GROWING BUSINESSES

Access to expertise is now vast and global, yet making the right investment is harder than ever. It’s our mission to bridge the gap between hiring in-house and paying for an expensive agency.

We do this by providing senior digital consultants as an extension of your team.

Precision-targeted campaigns

for measurable growth

What is PPC?

PPC (pay-per-click) such as Google Ads is a powerful advertising platform that allows businesses to target users actively searching for products or services. Campaigns can run on Google’s search network, display network, YouTube, and more, offering diverse ways to engage potential customers.

Why is PPC important?

For Your Organisation

Google Ads delivers immediate results, allowing you to attract traffic, generate leads, and make sales without waiting for organic growth. The platform’s granular targeting means every ad spend is allocated efficiently, focusing on users most likely to convert. Additionally, Google Ads provides detailed analytics, so you can continuously refine campaigns and maximise return on investment.

For Your Customers

Your customers use Google to search for solutions, often with a clear intent to act. Google Ads ensures your business appears when they need you most, providing them with relevant, timely information and offers.

Key Components of PPC

  • Campaign Objectives

    The success of a Google Ads campaign begins with clear objectives. Whether the goal is to drive traffic, generate leads, increase sales, or raise brand awareness, understanding the desired outcome shapes every aspect of the campaign.

  • Keyword Targeting

    Keywords are at the heart of Google Ads. We research and select high-intent keywords that align with your audience’s search behaviour. Negative keywords are also used to eliminate irrelevant traffic, ensuring your budget is focused on qualified leads.

  • Ad Copy & Creative

    Ad copy must be concise, engaging, and tailored to your audience’s intent. We create variations of headlines and descriptions designed to capture attention and drive clicks. For display campaigns, visuals and videos are optimised to enhance performance.

  • Landing Page Optimisation

    An effective ad campaign doesn’t stop at the click. We ensure landing pages are designed to match the ad’s messaging and intent, providing a seamless user journey that encourages conversions.

  • Bidding Strategies

    We select and optimise bidding strategies—such as cost-per-click (CPC), target cost-per-acquisition (CPA), or target return on ad spend (ROAS)—to align with your campaign goals and maximise efficiency.

  • Performance Tracking

    Using tools like Google Analytics and Google Ads’ built-in reporting, we track key metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC). These insights guide adjustments to improve campaign performance over time.

  • Retargeting

    Remarketing campaigns re-engage users who have interacted with your website or ads but didn’t convert. This strategy keeps your brand top-of-mind and encourages users to return and take action.

Our Approach to PPC

We believe in creating campaigns that are as dynamic as your business.

We dive deep into your industry, audience, and goals to craft highly targeted campaigns that deliver measurable results.

We continuously monitor performance, refine strategies, and provide transparent reporting to ensure your investment translates into meaningful outcomes.

Grow your business with PPC.

Google Ads offers unparalleled opportunities to connect with customers who are actively searching for what you offer. Let us help you create campaigns that deliver immediate and sustainable results.